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Content Optimisation – 6 ways people read online
Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in...
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The big lesson for CES – you don’t have to get run over by long refresh cycles
What’s the big question everyone should be trying to answer while CES celebrates its 50th year as the global flagship show for consumer electronics? It’s a great event, consistently exciting, with...
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How to take the ‘them v us’ attitude out the workplace
When you start a company, you likely will start out as a close, small team. As we say in Silicon Valley, in homage to two famous Steves, “two guys in a garage.” You’ll work closely with the same group...
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AI & The Rise of The Sales Robots (and the end of Marketing as we know it)
The sales robots are coming. Sounds far-fetched? Artificial Intelligence (AI) is popping up in areas of life ranging from sport to education – and it is set to revolutionise performance marketing. AI...
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Why product carousels are like pizza restaurants
We’ve all been in that meeting. Each merchandiser is pushing to promote their own product, especially when they are sitting on stock. “Let’s put the orange trousers on the homepage” says one, “we must...
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Only Pay For Results Using The Power Of Performance Marketing
Performance marketing is a type of advertising where you pay based on the performance of an ad, rather than just a set price to run it. With traditional advertising, you usually pay for your ads up...
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Managing International Campaigns And The Unexpected Challenges Along The Way
With globalisation becoming increasingly common for brands, considering the challenges involved is key for successful expansion into any new market. Marketing Managers should ensure that they are fully...
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Creative measurement is stuck in the 90s: Why advertisers must evolve their...
Digital advertising measurement has come a long way since HotWired launched the first AT&T web banners back in 1994, and most advertisers now use attribution in one form or another. While media and...
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Allocating marketing budgets in a changing retail landscape
Search or social? TV or radio? Desktop or mobile? Today’s retailers are faced with an ever-increasing number of marketing options that make effective budget allocation a complex equation. As marketing...
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Secrets of a successful Snapchat advertising strategy
Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of businesses believe social media is a key component...
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Digital Marketing Strategies for Small Business
Introduction Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. These strategies are similar to the traditional marketing strategies that are...
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Making the most of the peak travel season
While retailers have been rushing around organising marketing campaigns for Black Friday and Christmas, the travel industry has been biding its time, plotting for its own peak sales season. January has...
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Customer-retention challenged by automotive competition
The automotive market is once again booming following a lengthy slump. The Society of Motor Manufacturers and Traders UK (SMMT) pegged auto registrations at 2.5 million in 2014, a level not seen since...
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Content Optimisation – 6 ways people read online
Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in...
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